Wednesday, August 17, 2011

Abercrombie and Fitch PAYS Jersey Shore cast to NOT wear their brand

Well this is the first...

Mega retail brand, Abercrombie and Fitch says they will pay the cast of the Jersey Shore to NOT wear their popular clothing line.

You must REALLY believe in your product to keep it off one of the most popular reality shows in the WORLD.

The reason for the clothing "situation" is... just that. The Situation. Mike Sorrentino's "Gym, Tanning, Laundry" routine is often done while sporting the A%F brand.
By the way, this was taken at Comedy Central's Roast of Donald Trump Special, where Sorrentino had his epic performance

According to CNN, Abercrombie said it would offer "substantial payment" to MTV's The Jersey Shore's cast members to stop wearing the brand on air.

The clothing company also released a statement saying,

"We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans," an Abercrombie & Fitch spokesperson said in a statement. "We have also extended this offer to other members of the cast, and are urgently waiting a response."
GTL Flow...

THIS IS AMAZING! I have so much respect for Abercrombie and Fitch. Even though they have borderline naked individuals on their billboards, they are very concerned with maintaining their positive image. Kudos to A&F!