Sugar Daddies: Not the candy, but they do have the goodies.

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As we can see here, "sugar daddy" and "sugar baby" are not just phrases we can find in the Urban Dictionary. We often throw around the word "sugar daddy" as a joke, but there are people that take it seriously. Very seriously...

What's the real "job description" for those who take part in this? Why not get the official definition from http://www.seekingarrangement.com/: 800,000 members with 35% (245,000) college students.

Attractive, ambitious & young. Sugar Babes are college students, aspiring actresses or someone just starting out. You seek a generous Benefactor to pamper, mentor and take care of you — perhaps to help you financially?

Rich and successful. Single or married, you have no time for games. You are looking to mentor or spoil someone special — perhaps a "personal secretary"? secret lover? student? or a mistress for an extra-marital affair?

Who exactly is resorting to this "financial arrangement?"

Well, it is a trend among students with a lot of college debt. It is popular among those who graduate with "unprecedented loans." In an interview on the Today Show this morning, a young woman with the alias "Jennifer" explained her experience as a sugar baby. She admits she does have sex with the men (yes, more than one), however, she does not consider herself a prostitute. She defends this claim by saying prostitutes are simply used for sex, whereas she builds relationships with these men.

So what's the downfall?

Well let's start with the most obvious: The EW factor! There's a reason why people involved in the "sugar business" do not broadcast it; people do not accept it. What a great conversation starter: "So what do you do for a living?" "Well, I currently provide companionship for rich men who pay my my bills."

In addition, emotions can be affected. Being a sugar baby can affect one's self esteem, claims Today correspondent Belisa Vranich. Furthermore, "This can lead to a lifestyle where it's hard to get out." Anyone who can get a lot of money in a short amount of time, is not going to be thrilled about going back to their 9 to 5.

Is it an act of financial desperation?

Gayle Soltz, Today Psychiatrist, says those paid will feel immense guilt as a result of "immoral behavior." Furthermore, "there is often self destructive behavior to punish oneself."

So what's the compensation?

It varies: it depends on the daddy and the sugar.

Amanda Fairbanks, education reporter, gave a detailed account of a young woman who had sex with a man for a mere $350. That is sad. $350 for your dignity? $350 for the feeling of self-worthlessness?

Lastly, it is not illegal to advertise for a sugar daddy, . ONLY if money is exchanged for sex. And that is nearly impossible to prove in a case. It's the "companionship" and the "relationship" that keeps it legal. Sex is something that just "happens."